Brands need to find inventive pathways during the time of tension between free trade and freedom AFTER THE COLLAPSE of the Berlin Wall, free markets, free trade, and freedom conquered the world. Russians got their first taste of Big Mac and the ballot box; After...

Logic engines can align consumer's favorable perceptions of a brand with brand reality THOSE CAMPAIGNS THAT target prospects when they're most willing to listen, emote, and act gain more traction. The importance of such receptive moments are best utilized for...